There’s one surefire way to know when a product or service is as good as the company claims it to be. This way is to ask those who have already used the product to give you an honest review of what the product or service did for them. However, before a person can use a product or service, they had to first be contacted by or seen an advertisement of the product or service, and this is called, marketing. For this reason in this article Chenoa Fund Loans will be discussing the topic of marketing and how loan officer training can be marketed to those who want to learn about it.
Technology is basically where the majority of attention is focused on at this moment in time and because of its accessibility and ease of use, it will be where most of our marketing is done. So what are the five ways in which to market training for loan officers?
Social Media
Social media is accessible to anyone. Because of this, it is both easy and hard to get a following that likes what you’ve got to offer. Social media allows us to tap into the power and leverage of the internet by creating what is called “viral” content. Because training for loan officers is a very specific niche, we will have to be more creating when posting on our social media.
Email is another method to market training for loan officers. This may be the easiest and fastest to do since all you need is a narrow search criteria. For example you can connect with a list provider and tell them that you want emails of every loan officer in the country. This is a rather broad search so you will have to specify what type of loan officers. Are these home loan officers, personal loans, business loans, etc. Once you have this and the location you can purchase the list and send the marketing material to help them with their training.
Seminars and Webinars
Seminars and webinars are basically the same thing except that one has the power of face-to-face conversation while the other can be live or pre-recorded. If you want to leverage your time and effort we’d advise you to create an online pre-recorded webinar explaining what your loan officer training is about. You will also need a squeeze page for people to sign up for the webinar, where they’ll leave their contact information. This contact information of name, email, and phone number can then be used for future marketing.
Pay Per Click (PPC)
Finally, pay per click advertising is the most expensive of the five methods, but it can very well situate you among the best marketers out there, if you do it right. It’s also a way of capping your marketing budget to avoid over-spending since you only pay for every time someone clicks on your advertisement, and you get to choose how much you want to pay for every time someone clicks on it.
In conclusion in this article Chenoa Fund discussed the topic of marketing and how it can help you market loan officer training. If you want to reach as many people as fast as possible, you will need to find a list of loan officers or those looking to make this their career choice. The best way to market is to use all five of the methods listed because this will increase your chances of reaching people through different avenues and with different end goals.
